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| Pace Design Mission |
Re-design the logo, Story, Slogan, Tag design, Brand colour design and related shop banners, paper bags, paper boxes and ¡§Corporation Identity System¡¨(C.I.S.) manual. |
| Challenge |
¡§A.S.O. Shoes¡¨ has been operated over half a century and gives traditional, and old-fashioned public image. This image further influenced the customer choice and company sales. |
| Procedure |
Re-designed or renewed 5 product lines, the design proposals consist for 8 months period. |
| Result |
The total sales for A.S.O. was boosted from NT$500 million to NT$3 billion; within 3 years, the franchise also increased from 28 stores to 190 stores national wide. A.S.O. also posted a NT$4 billion forecast for the year 2008. |
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